Guides
SEO myths and dead features
Practices and file formats that no longer earn their place, argued from named evidence rather than opinion, and what is worth doing instead of each.6 guides in this category.
llms.txt Gets Zero Crawler Visits. We Ship It Anyway.
Across 180,000 logged AI bot hits, llms.txt got zero fetches, and Google says it does not read the file. Why we still ship the toggle, labeled experimental.
16 Schema Types Google Stopped Showing (2023 to 2026), and What Still Works
A plain timeline of the schema types Google deprecated between 2023 and 2026, from FAQ to HowTo to the sitelinks search box, and what still works.
Counting Keywords Does Not Help the Way It Used To. Here Is What AI Answers Reward.
Keyword density meters do not measure what search engines reward in 2026. Here is what AI answers cite, and a writing checklist that skips the scores.
Your SEO Audit Measures the Wrong Things
Most SEO audits still grade a fading search page. An AI era SEO audit asks three questions instead: can you be found, described correctly, and recommended.
Position One Is a Vanity Metric
Ranking first is turning into a vanity metric. When the answer sits above the links and the click is optional, position one certifies less than it used to.
The FAQ Page Is Dead. The Answer Is the Page.
The FAQ page is outdated for SEO. A page is now expected to answer directly, so the answer is the page itself, not a separate list of questions.